How Robust Keyword Research Can Transform Your Clients' Marketing Efforts
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This webinar, led by Ryan Williams, President of Websuasion, goes into the transformative power of robust keyword research in enhancing marketing strategies for clients. With 25 years of experience in digital marketing and SEO, Ryan highlights the technical aspects and strategic significance of keyword research. The session covers the basics of keywords, the pitfalls of prioritizing them too late in the marketing process, and the benefits of starting with keyword research to align branding and messaging effectively.
Ryan explains how keyword research helps understand the user's intent across different search types—informational, navigational, transactional, and commercial investigation. He illustrates how such research feeds into creating content that aligns with various stages of the buyer's journey—awareness, interest, consideration, conversion, and retention—effectively guiding potential customers from initial interest to loyal advocacy.
Furthermore, the webinar addresses how keyword research informs not only SEO and content creation but also PPC campaigns, social media marketing, and overall business strategy. Ryan underscores the necessity of integrating keyword insights from the onset to ensure marketing efforts are as targeted and efficient as possible, urging participants to consider keyword research as a foundational step in any marketing plan.